# PPC insights & resources

Expert tips, strategies, and guides to help you master Google Ads and Microsoft Ads performance.

### Should you remove redundant keywords?

### [Should you remove redundant keywords?](/content/blog/should-you-remove-redundant-keywords/index.html)

8 min

### Five steps you should take before using broad match keywords

### [Five steps you should take before using broad match keywords](/content/blog/6-steps-you-should-take-before-using-broad-match-keywords/index.html)

9 min

### How to use impression share analysis to get more Google Ads conversions

### [How to use impression share analysis to get more Google Ads conversions](/content/blog/how-to-use-impression-share-analysis-to-get-more-google-ads-conversions/index.html)

7 min

### Learn the intricacies of Target vs Max CPA and ROAS bidding [Video]

### [Learn the intricacies of Target vs Max CPA and ROAS bidding [Video]](/content/blog/learn-the-intricacies-of-target-vs-max-cpa-and-roas-bidding-video/index.html)

1 min

### Six common PPC predictions that won’t come true in 2024

### [Six common PPC predictions that won’t come true in 2024](/content/blog/6-common-ppc-predictions-that-will-not-come-true-in-2024/index.html)

7 min

### Join us for free at SMX Next on November 14-15

### [Join us for free at SMX Next on November 14-15](/content/blog/join-us-for-free-at-smx-next-on-november-14-15/index.html)

1 min

## Google Ads for B2B: how to reduce wasted spend from consumer traffic

May 28, 2026

[**Google Ads for B2B: how to reduce wasted spend from consumer traffic**](/content/blog/google-ads-for-b2b-how-to-reduce-wasted-spend-from-consumer-traffic/index.html)

Written by [Brad Geddes](/content/author/brad/index.html)

## Expert PPC guides from Adalysis

### [The RSA handbook](/content/resources-the-responsive-search-ads-handbook/index.html)

### [The quality score algorithm reversed](/content/quality-score/index.html)

### [What’s the most popular Google Ads bid strategy?](/content/blog/whats-the-most-popular-google-ads-bid-strategy/index.html)

### [The Ad Testing Guide](/content/scientific-ad-testing/index.html)

### [The Ultimate Quality Score Guide](/content/google-ads-quality-score/index.html)