PPC insights & resources

Expert tips, strategies, and guides to help you master Google Ads and Microsoft Ads performance.

How audience bid adjustments work with Target CPA & Target ROAS

How audience bid adjustments work with Target CPA & Target ROAS
6 min

Google Ads bid strategy: when to use Target vs. Max CPA & ROAS

Google Ads bid strategy: when to use Target vs. Max CPA & ROAS
8 min

Watch our SMX Advanced session: how to test RSAs like a pro [Video]

Watch our SMX Advanced session: how to test RSAs like a pro [Video]
1 min

How to Build Highly Effective Google Ads Custom Audiences

How to Build Highly Effective Google Ads Custom Audiences
8 min

How to Evaluate Search Partners on Google Ads & Microsoft Ads

How to Evaluate Search Partners on Google Ads & Microsoft Ads
10 min

One of the Biggest Mistakes with RSAs is Ad Group Organization

One of the Biggest Mistakes with RSAs is Ad Group Organization
4 min

Google Ads for B2B: how to reduce wasted spend from consumer traffic

Google Ads for B2B: how to reduce wasted spend from consumer traffic
May 28, 2026
Written by Brad Geddes